Boulevardier cocktail


A sweeter, warmer alternative to the Negroni, using bourbon or rye whisky in the place of gin. Thought to have been created by Erskine Gwynne, an American in Paris and founder of The Boulevardier magazine in 1927. The inclusion of a few drops of Pick-Me-Up accentuates the herbal notes of the vermouth, and the warmth of the whisky, with notes of cinnamon and bergamot.


  • 25ml Campari
  • 25ml Red Vermouth
  • 25ml Bourbon
  • 3 dashes Original Pick-Me-Up


Combine equal amounts of each liquid over ice in a rocks glass. Add 3 drops of Pick-Me-Up to accentuate the herbal notes of the vermouth. Stir the contents and add an optional garnish of orange rind.

More cocktails using The Original Pick-Me-Up